Vimeo CEO Anjali Sud Leaves to Head Tubi, a Free Ad-Supported TV Streaming Service

Anjali Sud, who was promoted to CEO of Vimeo in 2017, has officially left her position at the video hosting platform. She will be succeeded by board member Adam Gross on an interim basis. During her tenure as CEO, Sud oversaw the growth of more than 300 million users to the platform and transformed Vimeo from just a YouTube competitor to a growing, public software company aimed at serving businesses and content creators.

Under Sud's leadership, Vimeo focused on helping creators make money from their videos, not just wannabe YouTube stars. The company has also expanded its reach beyond Hollywood studios and media professionals to small businesses and organizations, such as yoga instructors and churches.

To help small businesses market and communicate with video for social media, Vimeo recently acquired Magisto, an artificial intelligence startup founded in Israel that makes editing and production tools for short-form videos.

Sud's departure from Vimeo comes after a year of challenges, including a second round of layoffs in January that impacted 11% of employees. However, she will be joining Tubi, a free ad-supported TV streaming service owned by Fox, as its new CEO on September 1.

In her new role, Sud will help shape the next wave of entertainment by giving all people access to all the world's stories. She believes that Tubi can become the destination for the next generation of audiences and is excited about the company's potential.

The free ad-supported TV (FAST) streaming space is rapidly growing, with global FAST revenues set to reach $18 billion in 2028, triple from $6 billion in 2022. Discovery and Netflix are also eyeing the space to boost their ad businesses.

Tubi has been doing things differently in this space, which is being imminently disrupted, and Sud sees that as an opportunity. She believes that the future of streaming TV is free and is excited to join Tubi's team to help shape the next wave of entertainment.

With her experience leading Vimeo and her vision for the future of streaming, Anjali Sud is expected to play a significant role in shaping Tubi's growth and success in the rapidly evolving FAST space.

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